So it makes sense that celebrities have ventured into the category, particularly those whose music is such a big part of nightlife and are able to advertise their brands on songs that permeate the clubs. So with their inherent reach, it makes perfect sense that celebrities are capitalizing on the alcohol market. When documenting the history of hip-hop, it’s easy to find hip-hop’s connection and love-affair with alcohol. Having a good time has always been a top priority and in addition to the music, the parties and concerts where hip-hop lived were often littered with booze and liquor to help keep the party going strong. As rap would make its way from the park jams onto wax in 1979 and throughout the ’80s, a number of artists would begin referencing their favorite brands of alcohol in their rhymes. From beers to liquor and champagne, several alcohol brands gained street cred and popularity across the U.S. and beyond thanks to shout-outs on songs.
Ne-Yo – Malibu Red
Alongside the alcohol, he also sells Maison 9 merchandise, such as sweatshirts, t-shirts, hats, and wine glasses. Bon & Viv Spiked Seltzer can be credited as the first official can to hit the shelves in 2013. Or you can go back to Zima as being a pioneer in this carbonated alcohol space. Nowadays, it seems like every brand has their own variation of spiked seltzer.
- Snoop Dogg and Dr. Dre’s classic “Gin and Juice” captures the laid-back West Coast vibe.
- Originally, the company was started by two graduate school students who wanted to find a healthier way to turn up.
- After becoming sober, Eminem reemerged with Recovery, his incredibly successful seventh album chronicling his journey to sobriety.
- In fact, there are hundreds of songs about drinking alcohol, alcoholism, specific alcohol brands, and stories surrounding the bottle.
Nicki Minaj – Myx Moscato Wine
Royce took his last drink in 2012, and he’s been thriving both personally and professionally ever since. You can add your own favorite drinking songs to this list, so feel free to contribute with any new rap songs about liquor that aren’t already on the poll. Plenty of alcohol brands wanted Nicki Minaj to sign up with them, but she insisted that she represent something that she would actually drink.
Big Sean’s Album Release Despite Setbacks
He released his own wine brand, Earl Stevens Selections, which features a Red Blend, a Moscato, and his own creation, a “Mangoscato” blend. If wine isn’t your thing, 40 Water also offers a rum-based cocktail called the “Sluricane”, and a honey fused malt-liquor appropriately called E-40. Luda is a co-owner of Conjure Cognac, and the rapper turned actor created a special blend for the brand himself. Conjure was founded in 1863, and is one of the largest independent family-owned liquor firms in the world. The manufacturing and distribution of alcohol are two of the most lucrative businesses in the world. Think about it, bottles of Grey Goose at wholesale price cost no more than $11 a bottle.
As a result of the toll that addiction can take on an individual, many rappers have become sober and are inspiring others to do so as well. This is a list of rappers who are sober and recovering from former addictions. The superstar rapper/singer Nicki Minaj partnered with Myx Fusions in 2013 to release a line of Moscato that comes from California, which usually originates from Italy. The difference between regular wine and the Myx brand is that the bottles come as a single-serve, twist off cap.
There’s a long history of rappers warning listeners about the dangers of drug and alcohol abuse.
Have you ever heard of The D.O.C.? His debut album, No One Can Do It Better, was produced by Dr. Dre and he wrote songs on two N.W.A albums as well as The Chronic. Eminem is one of the alcoholic rappers most prominent rappers around and has been open about his time in rehab. His drug addiction began in 2002 when he started taking pills for his insomnia. For the next few years, the rapper struggled with addiction to prescription drugs, including Vicodin, Ambien, and Valium. In 2005, Eminem went to rehab and successfully achieved sobriety after spending time there. Young Dro’s rehab story is particularly sad because of how the effects of his drug use hit close to home.
Rappers Who Are Sober
- In May this year, Pitbull sued the New Amsterdam Spirits Company, a subsidiary of E&J Gallo Winery, for naming one of its vodka cocktails “The Pit Bull”, a cocktail also created by Voli Vodka.
- Some famous rappers who don’t drink or do drugs went to rehab while other sober rappers quit cold turkey.
- When documenting the history of hip-hop, it’s easy to find hip-hop’s connection and love-affair with alcohol.
- Unfortunately, he did struggle with substance abuse down the line, and much later, he discovered that his teenage daughter had started using as well.
- But, if you order that bottle service at the club, you may get some alcohol from one of your favorite rappers without knowing.
- And you don’t have to be as rich as Diddy to crack open a fresh bottle of Cîroc.
- The manufacturing and distribution of alcohol are two of the most lucrative businesses in the world.
He tried to shoot his shot with a dessert vodka, but Pharrell ended up hitting the rim and only lasted a year. Travis Scott’s foray into the world of hard seltzers only lasted a year. Created by Raymond Vineyards in Nappa Valley, John Legend’s LVE wine collection includes a Chardonnay and a Cabernet Sauvignon. By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.
Unfortunately, they get the best of some of our favorite artists Alcohol Use Disorder at times. While some of the world’s most famous rap stars simply make their favourite label known through their song lyrics, others lend their face and name to the marketing initiatives of the brand and even buy a stake in the company. By the time that Wu-Tang song came out, rappers had been talking about sobriety for two decades but not everyone learned their lesson. Detroit emcee Royce da 5’9”–who got his start not long after the release of that very same Wu-Tang song—learned the price of alcoholism years later when it nearly cost him his freedom, his family, his career, and his life.
- Have you ever heard of The D.O.C.? His debut album, No One Can Do It Better, was produced by Dr. Dre and he wrote songs on two N.W.A albums as well as The Chronic.
- If you happen to be at the club, those same $11 dollar bottles skyrocket to over $250 a bottle – no wonder rappers are so eager to get involved in the liquor game.
- Rap songs often serve as a window into experiences, emotions, and, of course, partying.
- But a major shift happened when a former Cristal staffer spoke disparagingly about hip-hop embracing the brand in 2006.
If you follow LeBron on social media, you know he loves his wine. Whether he’s rapping Future in his driveway or walking through the pregame tunnel, a glass of red wine is usually in his hand. So, it might come as a bit of a surprise that he entered the alcohol realm by investing in tequila. Other investors include James’ teammate Anthony Davis, Golden State Warriors forward Draymond Green, and agent Rich Paul. Everyone has an addiction, whether it be fast cars, music, money or fame. But sometimes the addictions are more detrimental to the body like drugs or alcohol.
The 15 Most Famous Alcohol Brands From Celebrities Including Jay-Z, Drake, Travis Scott, and More
A partnership between Drake and liquor entrepreneur Brent Hocking resulted in the debut of Virginia Black in 2016. Drake voiced commercials for the whiskey that also featured his dad, Dennis Graham, and celebrated with the octagon-shaped bottles onstage at the Billboard Music Awards. Although he ended his partnership with Diageo, the makers of Ciroc, last year, Diddy was the brand ambassador for this vodka since 2007. He reportedly ended their deal when Diageo wouldn’t agree to give him equity in the company.
