Time that may otherwise be spent heading out and buying alcohol has to be spent taking your dog for a walk — they need to go out. It gives you responsibiliy and let’s face it, if the golden rule was “treat thy neighbor as thy pet” we’d have a lot more harmony in this world. […]

So it makes sense that celebrities have ventured into the category, particularly those whose music is such a big part of nightlife and are able to advertise their brands on songs that permeate the clubs. So with their inherent reach, it makes perfect sense that celebrities are capitalizing on the alcohol market. When documenting the […]